Where do you find an Ad Agency that’s thoroughly immersed in the Sportfishing Industry?

You might try Costa Rica... President, Alex Brauer And The Bdc Team Took Two Travel Tubes Of Prototype Rods From Lamiglas And Worked Them Over On Roosters, Sailfish And Marlin Knowing The Saltwater Customer Of Rods At This Price Point Travels Regularly To Fish And Has High Expectations For His Purchases. The Results Spawned Three New Product Launches, Candidly Accurate Copy, And A Series Of Captivating Ads.

“Buoy 10” ASTORIA... Weldcraft Boats, A Bdc Client Since 2004, Solicited Our Experience To Help Perfect Their New Cuddy King Model. “Buoy 10” Is Where The Columbia River Meets The Pacific . It’s A Treacherous Piece Of Water That’S Littered With Rip Tides, Swells, And Wind Chop So Severe The Coast Guard Conducts Its Rough Water Training Courses Here. We Ran This New Hull Through The Paces, Along With Several Rods. The Experience Morphed Into A New Marketing Campaign Based On Facts, Not Fiction.

The Nushagak River, Alaska… A Week After Receiving The First Luhr–Jensen K13 Kwikfish Prototypes, We Put Them To The Test On The Nushagak. On Several Occasions All Four Rods Were Hooked Up At Once. The Authenticity Of The Experience Has Lent Itself To The Creation Of Inspiring, Angler–Centered Ad Creative That Continues To Maintain A Dominant Sales Position For Kwikfish. Luhr Jensen’S Selection Of Trout, Bass, Saltwater And Steelhead Tackle Is Also Frequently Deployed On Other Bdc Adventures.

Washington, DC... Navigating The Labyrinth Of Government Regulation And Policy Is No Easy Chore. But Success In Government At The State And Federal Levels Can Generate Enormous Benefits For Sportfishing. For Over 30 Years, Trey Carskadon Has Been A Voice For Sportfishing As The Lobbyist For The N.W. Sportfishing Industry Association. Bdc Staffers Are Also Deeply Involved In Many Other Closely Related Interests To Protect And Enhance Sportfishing Opportunities For All.

Iliamna, Alaska... Bdc Traveled To Rainbow King Lodge To Experience Firsthand Their Fisheries And Facilities. There’s A Lot Of Great Fishing In Alaska At Many Price Points. With Rainbow King In The Upper Tier, It Was Imperative That Their Website Communicate The Complete Value Proposition. The Trip Brought Out The Details That Make The Difference.

Dana Point, CA... Like Many Large Companies, Okuma Fishing Tackle Had Always Managed Their Marketing Efforts Internally. Could A Specialized Ad Agency Like Bdc Increase Their Results? An Intensive Two–Day Presentation And Strategy Session Laid The Entire Foundation For A 60–Task, Two–Year Endeavor That Entailed Rebranding, Ad Campaigns, Internet Forum Integration, Facebook, Media Planning And Promotions. After The Meeting, We Spent 12 Hours On The Water Running Their Newest Products Through Their Paces

Juneau, Alaska... Bdc Vice President Trey Carskadon Has Worked In All Phases Of The Sportfishing Industry For 35 Years: From Tackle Counters To Boat Shows, Tv Hosting To His Favorite Fundraising Tournament In Juneau. It’S How He And Others At Bdc Advertising Have Become So Deeply Entrenched. When You Gain The Knowledge Firsthand, A Sixth–Sense Kicks In. Copy Is Crisp And Accurate . Design Is Engaging And Unmistakable. And The Successful Results, Like These, Are Highly Predictable.

In Class 4 whitewater in Hells Canyon...Renaissance Marine Group, Manufacturer Of Three Brands Of Aluminum Boats, Has Been A Bdc Client Since 2004. To Date, Bdc Has Produced Six Websites, 14 Brochures, 11 Photo Shoots, Countless Ads And E–Marketing Campaigns All With The Goal Of Creating The Biggest Splash In The Boating World.

B.A.S.S. Tour… As A Professional Angler On The B.A.S.S. And Western Bass Circuits For Over 15 Years, Vice President, Trey Carskadon’S Pursuits Took Him To Every Bass–Centric Fishery In The Country. On The Tournament Trail, You Rarely Make The Leader Board Without Sponsors, And You Never Retain Sponsors Without Promoting Their Products… Ethically, Honestly And With Credible Enthusiasm And Experience. This Knowledge Is Forthright As Bdc Consults And Manages Professional Angler Sponsorships For Our Clients.

The Florida Keys... Vice President, Trey Carskadon, Respooled Four Reels With New Maxima Ultragreen Mono And 6 Others With Competitor Brands. He Cast. He Caught. He Wrote. And With Over 40 Snook And Redfish Landed, He Returned With Clear Separation Points For Maxima’s Premium Product Within A Category Filled With Good Competition.

The Klickitat… BDc Needed Photography For The New Caddis Waders Brochure And Web Site So We Took Four Anglers And Two Drift Boats To The Most Picturesque River We Knew. A Large Steelhead Did Everything Possible To Hide From The Camera But We Got The Shots, And The Fish.

Portland, Oregon... Fisherman’s Marine & Outdoor, A Prominent Local Sporting Goods Retailer And Bdc Client Since 2006, Defied All Odds During The 2009 Recession And Posted Record Sales Growth. As A Major Competitor Was Filing Chapter 11, Bdc Was Busy Rebranding Fisherman’S Identity And Assisting With Plans For The Opening Of A New Location. This Great White Shark Replica Was Secured By Bdc At An Auction And Destined To Become The Centerpiece Of The New Store’s Interior Display

On television… Over The Years Bdc Has Produced Over 200 Episodes For Inside Passage, America’s Outdoor Journal, The Best Of Fishing The West, And Hook’D. Bdc Advertising And Trey Carskadon Have Hosted Shows Shot In Alaska, Canada, And Across The Entire U.S.. Our Behind–The–Scenes Knowledge Is Invaluable When Negotiating Television Sponsorships, Product Placement And Video Production For Our Clients.

Vancouver, Washington… Before Designing New Packaging For Western Filament’s New Tuf–Line Duracast Multifilament Braided Line, We Hit The River With A Few Of Our Closest Friends To Put The New Product Through The Paces. It Produced. And So Did We

On the factory floor… Bdc Spent Three Days And Nights On Our Hands And Knees To Create A Spectacular Photograph For Lamiglas Rods. We Placed, Replaced, And Placed Again Over 400 Rods To Accurately Convey The Full Breadth Of The Product Line For Their Annual Brochure And Web Site. The Shot Elevated The Brand Experience Of Current Customers And Drew The Focused Attention Of Interested Anglers Lamiglas Desperately Desired.

Oregon City, Oregon... This Is Our Physical Office, But Since We Have Some Of The Northwest’s Best Smallmouth, Salmon And Steelhead Fishing Within A 1/2 Mile, It’S Likely We’Re Working From Our Aluminum “Office” And We’Ll Have To Meet You At The Dock.